Start with the job the photograph has to do. A founder portrait, an acting headshot, and a team-page image can all be honest—and still need different signals.
Bring a small system, not one perfect outfit
Bring two or three complete options. One should feel familiar, one a step more polished, and one with a little more point of view. Full outfits are faster to assess than a bag of unrelated pieces.
Think about the frame
Most headshots live from the chest up. Necklines, collars, jackets, jewelry, and fabric texture do more work than shoes. Check how those details sit when you stand and when you lean forward.
Clothing should help the viewer understand you faster. It should not become the subject.
Color beats rules
Solid colors are dependable, but subtle pattern and texture can be excellent. Bring tones that separate from the planned background and colors people already associate with you or your brand.
Use layers to change the message
A jacket, overshirt, cardigan, or rolled sleeve can shift an image from formal to approachable without starting over. Avoid brand-new clothes you have not worn long enough to trust.
The night-before list
- Steam or press every option.
- Check collars, buttons, lint, and loose threads.
- Pack the right underlayers and socks.
- Bring a brush, simple grooming products, and water.
- Get rest. Do not reinvent your face the morning of the session.